With great Borat quotes like: “My mother, she never love me.  She say she wish she was raped by someone else.” and “I hope President Bush drinks the blood of every man, woman, and child in Iraq! ” the golden eggs (money) is soon to follow.

Sacha Baron Cohen’s fictitious reporter from Kazakhstan took-over the movie box office last weekend with an amazing 26.4 million dollars in only 850 theaters.  The movie itself was made for a mere 18 million dollars and during this weekends wider release (an additional 2000 sites) should take in another 55 million dollars.  It is not a stretch to say that this film will probably  hit the 100 million dollar mark before reaping the rewards of it’s DVD release.

Nice return on investment (ROI) I would say!  It just goes to show you don’t have to produce a 200 million dollar block-buster to make money at the box office nowadays.  Creativity and humor still have their place.